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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
- Sales Rank: #449672 in Books
- Published on: 2009-04-22
- Released on: 2009-05-22
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .74" w x 6.00" l, .95 pounds
- Binding: Paperback
- 328 pages
About the Author
Thomas Bivins is the John L. Hulteng Chair in Media Ethics in the School of Journalism and Communication at the University of Oregon where he is the head of the Graduate Certificate Program in Communication Ethics. He has worked in television and radio broadcasting, advertising, corporate public relations, and as a graphic designer and editorial cartoonist. He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication.
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but kept it after the semester was over because it was a good book.
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bought for my comms class, but kept it after the semester was over because it was a good book.
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This book was exactly what I needed for a class I was taking in college. If you need this textbook for a class, I would recommend. It's in great shape and worked for what I needed. I wouldn't have purchased for personal use, only for study material.
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