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This volume applies two fashionable theoretical paradigms - "The Other" and "intercultural dialogue" - to Russian film and television.

• Sales Rank: #8569460 in Books
• Published on: 2008-05-15
• Released on: 2008-08-19
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .75" w x 5.50" l, .93 pounds
• Binding: Hardcover
• 242 pages

Review

'These well-informed, thought-provoking, and insightful essays contribute significantly to an important, yet understudied aspect of Russian cinema studies. Sophisticated in conception, yet engaging and accessible, this anthology will be read with pleasure and profit by all those interested in Russian film, Russian culture, and the impact of cultural globalization on national cultures.' - Denise J. Youngblood, Professor of History, University of Vermont, USA

About the Author
STEPHEN HUTCHINGS is Professor of Russian Studies at the University of Manchester, UK, having previously held a Chair in Russian at Surrey University, and an Associate Professorship at the University of Rochester, New York. He has authored three monographs on aspects of Russian culture, and led three major AHRC-funded Research projects.

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The Blue Door is built around one of the oldest questions in storytelling: What if...? What if I returned home one day to find, behind a familiar door, an unfamiliar world? What if the people closest to me turned out to be strangers? What if strangers started claiming a place in my life I couldn’t imagine? What if the memories of the most important moments in my life can no longer be trusted? What if I am not who I think I am?

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• Sales Rank: #3962253 in Books
• Published on: 2007-09-25
• Released on: 2007-09-25
• Format: International Edition
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x .50" w x 4.75" l, .42 pounds
• Binding: Hardcover
• 96 pages

About the Author
Andr� Brink is the author of sixteen novels in English, including A Dry White Season; The Rights of Desire; The Other Side of Silence; and, most recently, Praying Mantis. Andr� Brink is Professor of English at the University of Cape Town.

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Adland focuses on key players in the industry and features exclusive interviews with leading advertising veterans, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. This new edition is updated to include a new preface, a revised introduction and touches on the effects of the current recession, the impact of recent digital technology and thoughts on the future of advertising.

Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

• Sales Rank: #491064 in Books
• Brand: Mark Tungate
• Published on: 2013-07-28
• Original language: English
• Number of items: 1
• Dimensions: 8.41" h x .60" w x 6.12" l, .0 pounds
• Binding: Paperback
• 272 pages

Features

• Adland A Global History of Advertising

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2 of 2 people found the following review helpful.
Icons & Iconoclasts
By Jeffrey Swystun
Disclaimer! :) I am currently Chief Communications Officer at DDB, one of the agencies featured in Tungate's effort. But let me say that I would have enjoyed this history even if my pay stub came from somewhere else. It is more a history of the icons and iconoclasts that established the profession while building enduring businesses whose influence is undisputed. As Tungate states, "In roughly chronological order, it endeavours to cover the most famous agencies, the best-known personalities, and the most compelling themes." At the very least the book will help you sort out the agency acronyms rife in the industry: DDB, JWT, TBWA, Y&R, BBDO - comedian Fred Allen famously observed that the name BBDO sounded like "a steamer trunk falling down a flight of stairs".

Given it was penned in 2007, aspects have already become dated given the global recession, the rise of social media, consumer sophistication and control, and many other factors that the industry is both leading and responding to. And perhaps that was the most valuable insight in reading the book, the communications and advertising industry has always faced incredible business and market challenges. Some of the issues that have been around historically are still encountered today: boutiques versus networks, client conflicts, mercurial creatives, and return on investment which may be endemic and the cost of doing business.

The book really comes alive in its coverage of the greats who live up to the observation that "creative organizations are led by formidable individuals", they include:

- John E. Powers, described by Advertising Age as "the father of creative advertising"

- Albert Lasker who developed a "copywriting school" and is the subject of the recent book, "The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century"

- Rosser Reeves, the originator and proponent of the Unique Selling Proposition

- J. Walter Thompson, "The Commodore", who created the account executive role and more

- David Ogilvy, who said, `when Fortune wrote an article about me and titled it "Is David Ogilvy a genius?" I asked my lawyer to sue the editor for the question mark'

- Bill Bernbach, the creative revolutionary who wrote a famous letter to his one-time bosses at Grey. `I'm worried that we're going to worship techniques instead of substance...There are a lot of great technicians in advertising...But there's little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art...Let us blaze new trails. Let us prove to the world that good taste, good art, good writing can be good selling.' He took that zeal and formed DDB

- Leo Burnett, with his trademark pencils and apples brought Tony the Tiger, the Jolly Green Giant and the Pillsbury Doughboy to the world

Tungate covers the world with the Saatchi saga, BBH, Euro RSCG, and the giant Dentsu. Also illuminating is the birth of Omnicom (orchestrated brilliantly by Keith Reinhard and Allen Rosenshine) and the other large holding companies like WPP and Publicis that collectively house so many great companies brought to life in this history. Great campaigns, brands, and ideas are here too and spark my only criticism in that they are not covered in the detail necessary to give them justice.

The author signs off with prescience in 2007, "What makes advertising so fascinating right now is that nobody really knows how it will evolve. Many of the agencies described in these pages can still be looked upon as role models; others are museum pieces. Advertising's future will not resemble its past. Experts are busy tracking increasingly slippery consumers and mapping their behavior, but their findings always come with a question mark attached. For sure there will be mobile phones and the internet and screens everywhere, but how will these intersect and interact? The picture is far from clear. The word `communication' covers such a vast territory that it almost defies definition. Psychologists, sociologists, anthropologists, musicologists, technology wizards and gaming enthusiasts ...any or all of them might have a role to play at a modern agency."

Ad Land is a fun and fast read that captures a still incredibly young industry.

0 of 0 people found the following review helpful.
BETTER THAN I EXPECTED
By Lowell "RaceMan" Thompson
As a recovering adman, I was pleasantly surprised by the scope of this book. Unlike everything else I've seen, it actually does attempt to hit the highlights of advertising agencies world wide. Usually these types of books wind up being heavily about only one nation or thinly veiled portfolios of the adfolks or agencies that wrote or sponsored them. This guy seems to be more of a real journalist. Even though biased toward the industry, he maintains a less boosteristic (not a word? It is now) approach.

My only complain is because I bought the book used, I didn't get the dust jacket with it. I run a blog called "Buy The Cover" and I like the simple boldness of the cover - even though I think a better title would have been "Ad World".

(...)

1 of 1 people found the following review helpful.
WOW
By MiCol Chan
wonderful book to know so many STORIES

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Discoveries of new drugs, organic pesticides, and other plant uses based on research in traditional cultures are increasingly common. The study of human/plant interactions which draws on the methods of antropology, botany, pharmacology and other disciplines is reported here. The text highlights the discovery of new drugs and chemical compounds and insights into conservation in order to aid understanding of the relationship between humans and plants.

• Sales Rank: #93051 in Books
• Brand: Brand: W H Freeman n Co
• Published on: 1996-01
• Original language: English
• Number of items: 1
• Dimensions: 9.75" h x 9.00" w x .75" l,
• Binding: Hardcover
• 228 pages

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• Used Book in Good Condition

Review
Balick and Cox have combined their own ethnobotanical expertise with documented accounts to produce a beautifully illustrated introduction to this increasingly popular topic. The final book is not only readable and fascinating, but also thought-provoking and ultimately moving. -- The Geographical Journal, 3/98

This is a fascinating integration of chemistry, botany, anthropology, history and ecology...This is an inspiring book that deserves to be read by anyone interested in conservation, ethnomedicine, and indigenous peoples. -- Kliatt, January, 1998

Two leading ethnobotanists argue that human cultural origins are woven with plants: examining the prehistoric use and gathering of plants by hunter-gatherers to modern times, this examines important connections between indigenous peoples' development and concurrent plant discoveries. -- Midwest Book Review

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4 of 4 people found the following review helpful.
Ethnobotany - Vital to our World!!!
By Penelope Gianelli
This is the classic textbook on the emerging area of Ethnobotany.
The importance of understanding our botanical heritage cannot be over-emphasized. To the extent this book promotes that awareness, it is a must read. You will have a greater appreciation of plant diversity and habitat preservation when you know the treasures that they contain.

1 of 1 people found the following review helpful.
we should not be so anxious to see that "primative people" should enjoy the civilized world with all its stress
By Roger Jacobs
Interesting, we should not be so anxious to see that "primative people" should enjoy the civilized world with all its stress, obesity, conficts, etc We can learn alot from "primative cultures" and their association and appreciation of nature their understanding of plants and animals.
We should not be so anxious to tear into their world with highways, towns, canals, etc,

0 of 0 people found the following review helpful.
Behind the scene look of Ethnobotany
By Frodi Ingsson
The initial focus of the book lays out the basic principles of ethnobotany and gives three examples of plants that were discovered through the study of indigenous cultures. The authors then talk about how certain chemical constitutes were extracted from these plants: Digitalis, Quinine, and Salicylic acid. This is done through a process of identifying, isolating, purifying and determining “the structure of the bioactive molecule” (36).

Starting on page 40 we get a list of what skills, necessary learning, consent, approaches, and such an ethnobotanist needs to acquire permission to study with indigenous people.

Out of the five ethnobotany books I have read so far this is the most objective, hands off one of them all. The authors give a basic introduction to ethnobotany: what it is, how an ethnobotanist goes about their work, how plants are studied, preserved, and chemicals identified, isolated, purified, determined, and so on.

If you’re looking for a basic, somewhat well-rounded introduction to ethnobotany, this is an okay book. Even after reading five other books on the subject I still learned a few things of note, not what I was looking for, but still worth knowing.

As the book’s subtitle hints at, the main thrust of the book is to give the reader a behind the scenes picture of what the ethnobotanist does and how they go about it. While doing that the authors give us a taste of some of the different areas of study in this field: medicinal being the primary focus but also spices, crafts, art, tools, hunting, gathering, cooking, and spiritual uses are but a few of the areas the author discusses.

In the end it was worth the few hours it took to read, but if you are looking for some more intimate and practical side of ethnobotany, this is not the book. I personally found Nancy’s Ancient Pathways, Ancestral Knowledge: Ethnobotany and Ecological Wisdom of Indigenous Peoples of Northwestern North America to be the best introduction to ethnobotany even though she primarily focuses on Northwestern Tribes.

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[M504.Ebook] PDF Ebook Do They Hear You When You Cry? Hardcover - March 9, 1998, by Fauziya Kassindja

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• Sales Rank: #1592575 in Books
• Published on: 1605
• Binding: Hardcover

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[S903.Ebook] Free PDF SHE: Understanding Feminine Psychology, by Robert A. Johnson

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• Sales Rank: #4724063 in Books
• Published on: 1993
• Binding: Paperback

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68 of 72 people found the following review helpful.
A Revealing Treatment of the Psyche/Eros Myth
By Theresa Williams
"It is very easy to relegate mythology to a far away place long ago and thus isolate it from the mainstream of here-and-now life." So says Robert A. Johnson in the final chapter of SHE. This short, easy to read book, like Psyche's lamp, sheds light on the inner life of women, as well as the feminine within the male psyche. I've been aware of the Myth of Psyche for many years and have read several books mentioning it. However, I felt the authors often got lost in intellectual jargon or digressive personal experiences, so the meaning of the myth always eluded me. While I had a general idea of its importance, its deeper meanings always remained just out of reach. Johnson systematically takes each stage of the myth apart and shows the reader how it applies to the psyche, and there were many revelations for me in this book. For those who have read SHE and come away unenlightened or confused, I would suggest that perhaps this is not the fault of either author or reader. It does help to have at least a little knowledge of Jungian thought (although Johnson's book could serve as an intriguing introduction to Jungian psychology). I would say that if you're interested in the topic, keep reading about it. Keep building on your knowledge. Over time, your mind will sort out the information--just as the ants help Psyche to sort out the seeds--and you'll come to your own epiphany about the Myth of Psyche, just like I did when I read Johnson's book. I wish readers well in their search.

78 of 88 people found the following review helpful.
complex & obtuse
By Carol C.
I admit, I didn't get it. I bought this book on the strong recommendation of a psychology major, who praised He, She & We (all three books by Johnson). Perhaps my lack of understanding of Jungian theory interfered with my ability to glean meaning from the text.
The book is a short, readable eighty pages, developed around the Greek myth of Eros and Psyche. In Johnson's explanation of how femininity evolves (including the man's feminine side, or anima), a person must go through certain rites of passage, in sequential order, to develop fully as a woman. Psyche must complete four tasks assigned by Aphrodite. Failure to complete any task before nightfall will result in death. The tasks include sorting a pile of many different seeds, collecting golden fleece from rams, filling a crystal goblet with water from the river Styx, and collecting a cask of beauty ointment from Persephone, goddess of the underworld. Johnson explains how each of these tasks represents an evolution in a woman's life (choosing one of the many seeds a man gives to a woman to begin the miracle of birth, gathering the fleece as acquisition of a bit of masculinity necessary to survive in the world, the single goblet of water from Styx as focusing on a single item at once from the vast choices in the universe). The text is rich with metaphor -- marriage as both death and resurrection for a woman, a beautiful oil-burning lamp as a woman's natural consciousness, etc. Interesting, but (at least for me) not particularly enlightening. Overall, I enjoyed the story, but I didn't come away with an enhanced understanding of female psychology.

51 of 59 people found the following review helpful.
Let the Animas Out of Their Cages
By C. Fletcher
I picked up this book because I wanted to know more about women. I've been fascinated by them, and irresistably, magnetically attracted to them all of my life. I wanted to understnad a little more about this powerful pull. Women are beautiful, mystical, and wonderfully different. There's that quality in a woman's voice that just doesn't exist in a man's that can make all of the world feel like it's suddenly become light as a feather. There's always been that bewitching paradox about the sexes. We're all human, but our perspectives are inherantly different.
In this slim but nourishing volume, Johnson lucidly examines the Greek myth of Psyche and Cupid. Using Jungian pysychology, he shows that the trials a girl must undertake to become a woman are no different today than they were in the ancient world. Johnson tells us why myth is so important to us as humans. It's one of the truest, clearest records of ourselves. When a myth is passed on from one generation of storytellers to another, it is refined and slowly given its truest shape. The parts that glow are given more emphasis and the parts that don't are left along the way.
As the author stresses, this book is not really about women, but rather about the 'feminine' that exists in both women and to a lesser degree men. In learning to understand the psychological imperatives of the female, not only will a man be more adept in his relationships with women, but he will also better understand his own complex nature.

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[C280.Ebook] Download Playing the Odds (The MacGregors), by Nora Roberts

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A #1 New York Times Bestselling Author

Serena MacGregor's father knew she'd never settle down and produce a grandchild while working as a blackjack dealer on a luxury cruise ship. But he knew he could stack the odds in his favor by sending unsuspecting Justin Blade - part Comanche and all gambler - to see that his daughter was lucky in love . . .

• Sales Rank: #1160531 in Books
• Brand: Brand:
• Published on: 2013-08-02
• Original language: English
• Number of items: 1
• Dimensions: 5.04" h x .83" w x 7.80" l, .0 pounds
• Binding: Paperback

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• Used Book in Good Condition

About the Author
Nora Roberts is the #1 New York Times bestselling author of more than 200 novels. She is also the author of the bestselling In Death series written under the pen name J. D. Robb. There are more than 400 million copies of her books in print.

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31 of 31 people found the following review helpful.
Gambling, Love, Romance - Ah, Perfect!
By L. Martin
PLAYING THE ODDS is another in the MacGregor family saga and yes, the famous matchmaking Scot, Daniel MacGregor, is involved once again.

Daniel's daughter, Serena, had decided to escape the responsibilities that go hand-in-hand with her family and became a blackjack dealer on a cruise ship named Celebration. She only wanted a couple of years to enjoy life and see the world. She figured this was an excellent way to do so. After letting his daughter enjoy her freedom for a bit, Daniel decided it was time for Serena to help continue the family bloodline and get on with her life. He arranged for her to meet the man of her dreams. The only problem was that Serena didn't know she had a man of her dreams.

As is Daniel MacGregor's style, he doesn't interfere per se, he just places two people he thinks are perfect for each other in close proximity and lets the magic of romance take over from there. He's batting 1000, so he must be doing something right. I'd like Nora Roberts to spend a little more time in the mind of Daniel MacGregor. I'd like to see just how Daniel figures out who is right for whom and how he knows things will always work to his expectations. Is it magic or an insight that is rare?

After some thought, Daniel decided that one of his business associates needed a vacation. Since he was the perfect man for his daughter Serena, he encouraged Justin Blade to take a cruise to relax. Daniel figured that since Justin was a gambler and owner of a casino, he would just happen to visit the onboard casino once or twice and that would all it would take to get this romantic escapade on it's way.

What Daniel didn't expect was that Serena would not want to marry Justin right off, but instead work with him at the casino for awhile. Serena didn't want to gamble with her heart and decided the situation needed more time to evolve.

During this evolution, an old enemy of Justin's with a debt to pay makes an appearance and kidnaps Serena. Justin does everything in his power to get Serena back and Daniel is beside himself with worry.

Ok, that's it, I'm not telling you the ending, you'll have to get a copy of this one and read it for yourself! It's definitely worth the time and is a very enjoyable journey. By the way, in my opinion, any book with the MacGregor's involved has to be a good one and PLAYING THE ODDS doesn't disappoint the reader!

19 of 20 people found the following review helpful.
Playing the Odds
By Amazon Customer
It started out very good, and It was hard to put down. I liked the drama and excitement in it. Nora Roberts is a terrific writer.

17 of 18 people found the following review helpful.
Playing the Odds
By Naturally 2006
Great book. I have never read a book in such little time. It kept your interest throughout the whole book.

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[B674.Ebook] Fee Download Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism, by Tom Bivins

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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on which to evaluate media behavior Media obligations Professional ethics Ethical theory and its application to the modern media Considerations of truth and harm New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.

• Sales Rank: #449672 in Books
• Published on: 2009-04-22
• Released on: 2009-05-22
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .74" w x 6.00" l, .95 pounds
• Binding: Paperback
• 328 pages

About the Author

Thomas Bivins is the John L. Hulteng Chair in Media Ethics in the School of Journalism and Communication at the University of Oregon where he is the head of the Graduate Certificate Program in Communication Ethics. He has worked in television and radio broadcasting, advertising, corporate public relations, and as a graphic designer and editorial cartoonist. He is the author of books on media ethics, public relations writing, publication design, advertising, and newsletter publication.

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but kept it after the semester was over because it was a good book.
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bought for my comms class, but kept it after the semester was over because it was a good book.

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Study Material
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This book was exactly what I needed for a class I was taking in college. If you need this textbook for a class, I would recommend. It's in great shape and worked for what I needed. I wouldn't have purchased for personal use, only for study material.

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