Download Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
It is so easy, isn't it? Why don't you try it? In this site, you could likewise discover various other titles of the Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis book collections that might be able to assist you locating the most effective solution of your task. Reading this book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis in soft file will certainly additionally alleviate you to get the source quickly. You might not bring for those publications to someplace you go. Only with the gizmo that constantly be with your anywhere, you could read this book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis So, it will certainly be so promptly to finish reading this Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
Download Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis
New upgraded! The Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis from the most effective author and also author is currently available here. This is guide Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis that will make your day reviewing becomes finished. When you are seeking the printed book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis of this title in the book store, you might not discover it. The troubles can be the minimal editions Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis that are given in the book store.
If you get the printed book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis in on the internet book store, you may additionally locate the very same problem. So, you have to move establishment to establishment Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis and look for the readily available there. But, it will not occur below. Guide Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis that we will supply here is the soft data concept. This is exactly what make you can conveniently find as well as get this Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis by reading this site. We offer you Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis the very best product, constantly as well as consistently.
Never question with our offer, due to the fact that we will certainly consistently offer just what you need. As like this upgraded book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis, you might not find in the various other place. However right here, it's quite easy. Just click as well as download and install, you could have the Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis When simplicity will relieve your life, why should take the difficult one? You could acquire the soft file of guide Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis here as well as be participant people. Besides this book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis, you can also discover hundreds listings of guides from many resources, collections, authors, and also authors in around the world.
By clicking the link that our company offer, you can take the book Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis perfectly. Link to net, download, and also save to your tool. What else to ask? Reading can be so very easy when you have the soft documents of this Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis in your device. You can likewise replicate the data Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis to your office computer system or in your home or perhaps in your laptop computer. Simply share this great news to others. Suggest them to see this page and also obtain their searched for publications Absolut Book: The Absolut Vodka Advertising Story, By Richard W. Lewis.
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.
The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
- Sales Rank: #965592 in Books
- Brand: Brand: Tuttle Publishing
- Published on: 1996-10-15
- Released on: 1996-10-15
- Original language: English
- Number of items: 1
- Dimensions: 11.50" h x .70" w x 9.00" l, 3.50 pounds
- Binding: Paperback
- 274 pages
- Used Book in Good Condition
From Library Journal
Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.?Emily Engel Moore, "Library Journal"
Copyright 1996 Reed Business Information, Inc.
From Booklist
It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs
Review
"Absolut's advertising is among the most effective, most honored and most imitated in marketing—inspiring some consumers, for instance, to collect the colorful ads like baseball cards—''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." —the New York Times
Most helpful customer reviews
0 of 0 people found the following review helpful.
Fantastic read. Especially for aspiring ad designers
By robert winn
Fantastic read. Especially for aspiring ad designers. The little details on how this massive campaign became a staple of advertising are fantastic and make for a great read. I've gotten 3 copies now to give to graphic designer friends for gifts, they've all loved this book. It breaks down each design and the process of how that particular ad and concept came to be and how it relates to pop culture or the likes relative to that time period. Very inclusive.
0 of 0 people found the following review helpful.
Best coffee table book!
By Peneloppe
I love Absolut ad's and have always wanted to get one. They are expensive new , so I got an used copy from an amazon seller. It came quickly and I flipped through the book for about 20 min when it arrived 2 days later. I love all the ads and they are all so clever. I might not get some of the modern art ones, but I love the city ones in particular. Anyway, I got this book for my new house and new coffee table book, I think it is one of the best hardcover coffee table book (marketing story book) ever.
3 of 3 people found the following review helpful.
Cheers!!
By Marcy L. Thompson
This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.
I just hope they will do a second volume when there are enough new ads to justify it.
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis PDF
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis EPub
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Doc
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis iBooks
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis rtf
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Mobipocket
Absolut Book: The Absolut Vodka Advertising Story, by Richard W. Lewis Kindle
Tidak ada komentar:
Posting Komentar